I already knew that wildlife films and documentaries have a huge following, but what if I could expand that even further? And how would I do it?
I looked to one of the most popular genres in film today; Action and fantasy, both of which have a gigantic fan base, but what attracted them? I conducted a brief survey to find out:
Out of around 100 people, the vast majority stated that the soundtrack was one of the major pull factors of a trailer, if the music was not up to scratch, then why would the film be any better?
Another major factor was the way in which the trailer is presented, most people surveyed prefer a trailer that leaves the viewer in the dark and wanting more, it seemed that my trailer had to give as much away as possible while revealing nothing... tricky.
Finally, the actual footage has to be of a high quality so as to grab the audiences attention, if it looks like a home movie it's simply not going to make the cut. Which is exactly why I filmed it on my phone... yes, my phone (It has an HD camera and gives the impression of being in the field).
So I suppose my audience was to be those who view action and fantasy movies on a regular basis, perhaps mid - late teens going on to early adults. But how could I grab the attention of such a rowdy audience with something as soft heated and gentle as mere wildlife? Well... simple, replace the usual placid atmosphere with fast shot changes and an epic crescendo of a soundtrack. Nothing to it... well, easier said than done, look back through some older posts to see my soundtrack research, or check out the second powerpoint presentation in which I explain in more detail why I picked this audience and how I intend to deliver.
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